It has been a year since the launch of one of the most media terminals of recent times, Pocophone F1 of Poco, the sub-brand of Xiaomi. Almost all Xiaomi smartphones tend to impress with the low price with which they are launched in China and with which they disembark in Europe against their competitors, but the Pocophone F1 was different .
Surprised more than normal, looking not one more, but a model of those who can change the rules of the industry game. One of those terminals that throw an ordago to the rest of brands , for how they manage to combine the highest specifications with a groundbreaking price. It came as a threat to the high-end terminals of OnePlus and Honor, but being seen as could harm any terminal of large manufacturers. Let’s see if you have marked the before and after we expected.
The Pocophone F1 was not the first of its lineage, and probably will not be the last
The smartphone industry follows trends and cycles , and when some time passes between them, it is often easy for us to forget where we came from. Remembering is very useful to analyze what effects a launch can have, despite finding us at different times in every way.
The Pocophone F1 arrived to change everything, not for being the best, the most innovative or the most desired, but for democratizing the high range to unknown levels among its rivals at the time of launch . So it was for those of us who can consider their true predecessors.
Already entering the era of the modern smartphone, Google surprised everyone with the Nexus 4 . Yes, it was the fourth Nexus, and for that part the novelty was little. It was the second half of 2012, and it was a family release that best represented what Google wanted Android to be. Until that time, the Nexus had been expensive terminals . Not expensive, but high-end prices of the time.
The Nexus 4 changed very little of its philosophy with respect to the previous ones. It had the best in the market when it came to specifications, a Snapdragon S4 Pro, 2 GB of RAM, 720p HD screen, which together with the classic Google optimization in its terminals, made the system fly. The surprise was not that, but to know that Google would market it for 299 euros and 349 euros , with 8 GB and 16 GB of storage respectively. The prices of its competitors were already at 600 euros or even exceeded, and having “the same” specifications for half the price seemed to turn the market upside down.
Later we will briefly talk about its effect, but first we will discuss two more phones that preceded the Pocophone F1. The second was the unexpected Nexus 5 , which rose in storage and some price, but kept the original promise of the Nexus 4, high-end specifications at the average price, with significant improvements in sections such as the camera or the screen. It had important failures, but it is remembered by many users and journalists as one of the best terminals ever . As an anecdote, the next year the Nexus 6 performed worse on a day-to-day basis than the Nexus 5, which always had a fast and exquisite operation.
Months later, already in 2014, OnePlus presented the highly anticipated OnePlus One , the “flagship killer” that emulated the strategy of high specifications at the price of scandal of the two Nexus that we have reviewed. The bet was even higher, because it came for 269 euros in its base model and 299 euros in its 64 GB model. In addition, it sent a nod to all users followers of CyanogenMod ROMs , because instead of a layer of their own, from the Chinese company they opted for CyanogenMod 11S .